However, the Plumbworld competition ran a lot smoother than sister-company Toolbox’s competition which encountered quite a few problems and hiccups along the way. The Plumbworld marketing team were dedicated to making this work and although it didn’t have quite the hype they had hoped for, it definitely was worthwhile.
James Cook, part of the Social Media team at Plumbworld oversaw the majority of this competition and gave the following account: “After seeing other competitions doing quite well on Facebook, we decided to do a little research into it to see just how beneficial these things were. Straight away it was clear that it built strong customer relations simply by offering them the chance to win something for liking the Plumbworld Facebook page.”
However, the downside of this is that a lot of ‘freeloaders’
Apparently, this is one of the current trends in Facebook – signing up to freebie competitions in the hope that if someone enters enough, they’ll actually win something. Hopefully, Facebook realise that their networking system is being taken advantage of by users looking to gain something for nothing by making several profiles to increase their chances of winning. Then maybe these competitions will be far more efficient and worthwhile to businesses such as ourselves and others who have a Facebook presence”
It’s rumoured that Plumbworld are currently planning on preparing another competition for its Facebook and Twitter fan base which involves some extremely high quality bathroom mixer taps and possibly a small bathroom suite. However, this couldn’t officially be confirmed or denied by anyone in the business – so at present, it’s just a bit of speculation.
The Plumbworld website is hosted on the large Online Home Retail network at present. The network already hosts close to 50 niche-specific websites which sell a whole range of products, varying from circular saws all the way to leaf blowers and car covers on brands such as http://www.gardentoolbox.co.uk and http://www.franke-