As the exclusive presenting partner of the ARIA Awards 2012 Red Carpet, David Jones will collaborate with artists, designers and its ambassadors to create an exciting precinct that brings the very best of Australian fashion and music to a national – and international - audience via a 30-minute pre-Awards telecast on Go!, an extensive online and social media campaign and in store activations.
Now in its 26th year, the ARIA Awards have become one of the most highly anticipated and high energy fixtures on the Australian music calendar, bringing together artists and their fans from across a wide assortment of genres, from pop to punk, to urban and indie.
As part of the partnership expect a more glamorous Red Carpet than ever before. The David Jones Red Carpet telecast will feature exclusive interviews from ARIA Award nominees, music industry personalities and celebrities.
David Jones Group Executive Marketing & Financial Services, Sacha Laing said “We are very excited to be aligned with the 2012 ARIA Awards. Fashion and music provide the perfect collision of taste and style: both drive trends, create fan followings and opportunities for people to celebrate their individuality. To be able to share that energy with our customers and use the Red Carpet to platform the diverse fashion brand offering that can be found at David Jones was a great opportunity.
“Both David Jones and the ARIA Awards share a passion for innovation, excellence and engaging with our audiences in unique and interesting ways, making this collaboration a perfect fit.” He concluded.
Denis Handlin, AM ARIA Chairman & CEO of Sony Music Entertainment Australia & New Zealand and President Asia echoed these sentiments “"We are delighted to have David Jones join the ARIA Awards. They are a longstanding leader in retailing and fashion and we look forward to working creatively with David Jones to enhance the experience of this year's ARIA Awards event."
The ARIA Awards will be held at the iconic Sydney Entertainment Centre on Thursday 29th November.
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