University offers free innovative master class to regional businesses

Nov. 15, 2012 - PRLog -- Coventry University is organising a free master class to small and medium-sized enterprises (SMEs) in the West Midlands to help kick start entrepreneurial flair.

The ‘Collaborate to Innovate’ master class takes place at the University’s Technology Park, Puma Way, Coventry on Thursday 29 November (9am -2.30pm)

During the day, there will be a number of topics discussed including: the challenges facing SMEs for stimulating innovation, managing the innovation process, creating the right conditions for growth and protecting innovative ideas.

Guest speakers on the day will share their experiences of innovative practices in the workplace and give the attendees the opportunity to network with other like-minded businesses.

Coventry University is the current holder of the Times Higher Award for Entrepreneurial University of the Year and the Institute for Applied Entrepreneurship (IAE) does a great deal to promote innovation and entrepreneurship amongst staff and students as well as local and regional businesses.

Louise Marjoram, senior project officer at the IAE has organised the master class and said that the day will be ideal for SMEs who want to explore new ways of promoting innovation in the workplace:

“At a time when businesses are struggling, they need to be able to find new ways of including innovation and entrepreneurial practices within their everyday work. This master class is open to any SME that wants to explore new ideas and to make those ideas into profit-making ventures. The day will include talks from key individuals who can share their expertise and give SMEs the opportunity to network which could lead to future collaborations. “

For further information or to book attendance for this master class, please contact openinnovation@cad.coventry.ac.uk
or call 024 7623 6001

The Open Innovation Programme for SMEs is part of the Innovation University Enterprise Network project which is co-funded by Coventry University and the European Regional Development Fund.

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Note to editors:

Guest speakers on the day include:

Jogesh Limbani – 100% Open
Donal O’Connel – Chawton Innovation Services
Dr Sami Ahmed – The Federation of Small Businesses (FSB)
Danny Wotton – Logica (part of CGI)