"We know our customers are busy and always on the go. Our goal was to give them more ways to engage with the Prep Sportswear brand, whether they are at home on a desktop or in the stands at a Friday night football game,” said Dena Becker, Director of Marketing at Sportswear Inc.
The mobile site project was developed internally and incorporated the company’s proprietary customization technology. “We developed a fully integrated, responsive design website that will work on any form factor including mobile phones, tablets, as well as traditional desktop devices. From homepage to checkout, mobile shoppers will have full access to all stores, products, designs, and customization features that they would experience on a desktop computer,” said Ivan Chachkov, CTO of Sportswear Inc.
In addition to the mobile ecommerce site, the company recently launched new mobile-friendly marketing emails, enabling customers to easily open and click through promotional emails from their mobile device. The combination of the new mobile email template and the new mobile site enables online shoppers to access promotional email on their phone, click through directly to their favorite school or college team store, pick a product, customize it with designs and activities targeted to their preferences, and to checkout in a seamless, cohesive experience.
Sportswear Inc. launched in 2005 with its flagship brand Prep Sportswear. Prep Sportswear began with 130,000 online school stores, and has grown to have stores for more than one million schools, teams, colleges, and military bases. The web site contains millions of product options, all individually customized and fulfilled in five business days.
About Sportswear Inc.
Sportswear Inc. is an innovative online retailer of customized sports apparel and merchandise targeting the high school, college, professional sports, world soccer, military, and resort markets. Sportswear Inc. leverages a vertically integrated technology platform to directly target consumers with thousands of personalized products based on their specific interests. The portfolio of brands includes, CampusTeamShop (http://www.prepsportswear.com/
Sportswear Inc. is privately funded and located in Seattle, WA.