The site concept was molded around the same functionality that travel sites such as Hotels.com™ and Kayak.com™ offer. These sites summarize the features and best deals from hundreds of hotels and airlines. The MyCarNeedsService.com family of websites enables consumers to easily compare hundreds of local vehicle repair, service, parts and accessories company's capabilities and promotions in one comprehensive and intuitive site. They can see pictures of the business, get their operating hours, directions, a list of customer amenities like WiFi and shuttle service and see all the current coupons in one easy list. Rather than consumers spending hours searching all over the internet and hundreds of individual business websites, everyone is brought together in one location.
The website supports a unique cross marketing angle as well. There are six “sister” sites each dedicated exclusively to a specific vehicle “type”: MyBoatNeedsService.com, MyRvNeedsService.com, MyTruckNeedsService.com, MyBikeNeedsService.com and MyCarNeedsService.com. While visitors can easily hop from one site to the other each is unique and displays only the relevant service or parts business that is specific to that vehicle.
“The one constant complaint we heard from the businesses we spoke with was the amount of money they poured into their on-line marketing each month,” says Haas. Google Adwords, SEO optimization, new website features, in addition to radio ads, billboards, and postcard mailers cost businesses tens of thousands of dollars every year. The MyCarNeedsService.com website is priced at $9.95 per month which makes it a no brainer for any business. “And most consider the whole SEO process of trying to appear on page one of Google a never ending hole into which they pour money and only the big guys will win” commented Haas.
According to Haas, the site has been well received. “Almost immediately we started getting consumers visiting the site and shortly after that we started getting businesses signing up. The businesses that signed up really seemed to get what we are trying to do, and that’s very exciting.
MyCarNeedsService.com was founded in 2011 and came on-line in August of 2012. Most of the test marketing is being done in the Louisville, KY area prior to rolling out into other parts of the country. The company founders all include backgrounds in website and database system development for several fortune 500 companies and government agencies.
If you'd like more information about this topic, or to schedule an interview with please call Tim Haas at 502-233-1832 or e-mail Tim at Tim@MyCarNeedsService.com.