Phone: (205) 352-4930
Address: Birmingham, AL 35244
Web site: http://carpet-
For home- and business owners in the Birmingham area who need carpet cleaning and upholstery cleaning services, help is on the way. Local business AlaPenn Carpet Cleaning LLC has announced a partnership with the online marketing firm Prospect Genius that is intended to improve its Web presence. By boosting its Web marketing efforts, AlaPenn Carpet Cleaning hopes to broaden its customer base and better meet area residents’ cleaning needs.
In today’s digital age, more and more people are turning first to the Web to learn about products and services they’re considering purchasing. As of December 2011, the Pew Internet & American Life Project estimated that 47% of Internet-using adults relied primarily on the Web to learn about businesses in their area, including cleaning services. It’s vital for a locally owned company like AlaPenn Carpet Cleaning to take advantage of the Web and reach out to that 47% in order to remain competitive in an industry full of Web-savvy businesses. The Prospect Genius partnership will help AlaPenn Carpet Cleaning take advantage of all of the opportunities the Internet has to offer to a small business.
Prospect Genius’s primary marketing tactic is a process known as search engine optimization (SEO). By incorporating industry- and location-specific keywords into AlaPenn Carpet Cleaning’s Web site, Prospect Genius can improve the business’s search engine ranking, helping it to appear higher on relevant search engine results pages. So, for instance, Birmingham-area queries to Google or Bing using keywords like “carpet cleaning,” “office cleaning,” and “local cleaning services” should now lead the searchers to AlaPenn Carpet Cleaning’s site.
“The higher a site appears on a search engine results page, the more likely the searcher is to click on the link,” explains Matt Gallo, a senior Web marketer with Prospect Genius. “Our goal is to get more eyes to AlaPenn Carpet Cleaning’s Web site. That influx of site visitors could translate into an influx of new customers who want to take advantage of the quality cleaning services the business offers.”
AlaPenn Carpet Cleaning LLC specializes in carpet and upholstery cleaning in residential and commercial settings. The business has been serving the Birmingham area since 2006.