The signage system located at the POS of the Warwickshire-
‘’Besides informing our customers, we wanted to interact with them on a more engaging level both before and after the purchase’’, says Simon Moore, Commercial Development Manager at Blue Cross explaining their decision to display QR codes on the screen and prompt customers to follow the new brand while queuing.
Blue Cross counts over 9, 000 followers on Twitter and over 26,000 fans on Facebook and the charity aims to increase Blue Cow’s social media reach too to the benefit of disadvantaged pets.
‘’We wanted a sustainable advertising solution and not just a quick fix. Digital signage enabled us to easily portray who we are and what we do. We’ve chosen digitalsignage.NET because it is a highly effective and easily accessible product.’’ Moore added.
Howard Smith, Founding Director of Dynamax commented on the news: ‘’We are glad to be working with Blue Cross and help them promote their new business as well as see digitalsignage.NET used in yet another environment after less than 2 years since its launch.’’
The charity discloses plans of expanding the system powered by Dynamax as new Blue Cow shops will be opened across the UK.