The website is focused on the user experience, eliminating extreme advertising seen in other websites. The blog is updated daily and features guest posts as well as posts from the Founder, Alexander Fitzgerald. The key feature of the site is that the founder has removed advertising that other dog training sites rely upon. The website is built to not sell, rather, to educate.
The newsletter provides up-to-date content for subscribes and discusses dog aggression, advanced dog training techniques, and more. You Are the Pack Leader used focus groups to determine what content was best for the target demographic.
For more information, please visit http://www.youarethepackleader.com . Interested people can also contact the founder directly for blog post requests and guest authorship.