Product Launch - Brilliant tool, essential for optimal launch outcome

Nov. 14, 2012 - PRLog -- Sydney— 14 November — Launch Engineering, an international marketing consultancy with offices in Sydney and Bangkok, have released a simplified version of their very successful pre-launch check, in Beta format, free to Australian business.

This device literally gives you a score of likely launch success… and even tells you where you could improve! Importantly, it’s a warning bell for to protect businesses from the risks and costs of product launch failure.

“In my time as a Marketing Director, I’d have given blood to have this tool available to me!” said Leigh Cowan, Strategic Marketing & Planning Director at Launch Engineering.

Reducing the Risk for any product launch
Launch Engineering has been servicing clients as diverse as FMCG to banking and financial services, and has successfully scrutinized “hundreds of new product launch plans”, according to Cowan.

“With 25 years in the industry we were sceptical, but we literally didn’t know how much we didn’t know,” said a senior executive in FMCG who asked to remain unnamed due to the significance of the pre-launch check service they use, “we’ve saved ourselves a quiet fortune utilizing prelaunch validation from Launch Engineering, so much so that the tool is now mandatory prior to final plan approval”, he said.

14 November Availability
14 November is a beta version, driven by customer preference for a DIY option and offered for free! It's final version will be fully automated, “with a likely fee attached” says Cowan.

Launch Engineering’s commitment to deliver the most sophisticated marketing methodology, using the proven knowledge of the past 100 years of marketing knowledge accumulated by both commerce and academia alike.

Incorporated in 2003, Launch Engineering is a leader in strategic marketing, market research and strategic planning. The company offers a wide range of products and services designed to maximize operational efficiency and business unit performance.

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For more information:  
Leigh Cowan

Launch Engineering Pty Ltd

Part art. Part science.

Marketing & Business Consulting Group   ABN  89 107 032 280

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* Valid, scientific management and business counselling and advice

* Corporate Strategic Planning

* Marketing Governance and Management Guidance & Sophistication

* New product/New market development, planning & implementation

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6th Floor, 97 Pacific Hwy North Sydney NSW 2060  AUSTRALIA

Mail to: P.O. Box 7, Cremorne  NSW  2090  AUSTRALIA

Tel: 61-2-9904 5355    Fax: 61-2-9904 5366

Mobile: 61-411-656 666

Web: www.launchengineering.com  

Skype: launchengineering  

Twitter: @LeighCowan

leighcowan@launchengineering.com

SEE:
http://www.launchengineering.com/Pre_Launch_Validator_form.htm

http://www.launchengineering.com/PrelaunchCheck.htm