PRLog - Nov. 14, 2012 - NORTH SYDNEY, Australia -- Sydney— 14 November — Launch Engineering, an international marketing consultancy with offices in Sydney and Bangkok, have released a simplified version of their very successful pre-launch check, in Beta format, free to Australian business.
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This device literally gives you a score of likely launch success… and even tells you where you could improve! Importantly, it’s a warning bell for to protect businesses from the risks and costs of product launch failure.
“In my time as a Marketing Director, I’d have given blood to have this tool available to me!” said Leigh Cowan, Strategic Marketing & Planning Director at Launch Engineering.
Reducing the Risk for any product launch
Launch Engineering has been servicing clients as diverse as FMCG to banking and financial services, and has successfully scrutinized “hundreds of new product launch plans”, according to Cowan.
“With 25 years in the industry we were sceptical, but we literally didn’t know how much we didn’t know,” said a senior executive in FMCG who asked to remain unnamed due to the significance of the pre-launch check service they use, “we’ve saved ourselves a quiet fortune utilizing prelaunch validation from Launch Engineering, so much so that the tool is now mandatory prior to final plan approval”, he said.
14 November Availability
14 November is a beta version, driven by customer preference for a DIY option and offered for free! It's final version will be fully automated, “with a likely fee attached” says Cowan.
Incorporated in 2003, Launch Engineering is a leader in strategic marketing, market research and strategic planning. The company offers a wide range of products and services designed to maximize operational efficiency and business unit performance.
For more information:
Launch Engineering Pty Ltd
Part art. Part science.
Marketing & Business Consulting Group ABN 89 107 032 280
* Valid, scientific management and business counselling and advice
* Corporate Strategic Planning
* Marketing Governance and Management Guidance & Sophistication
* New product/New market development, planning & implementation
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