A major goal of the new website was to create a unified online presence that would engage CS&A’s two distinct user groups. It was vital for the website to appeal to schools seeking faculty members as well as job candidates looking for teaching positions.
The new CS&A website utilizes clear calls to action to strategically target users and effectively deliver two personalized experiences within a single website. Boston Interactive accomplished this by developing a strategic information architecture that allows users to choose between two audience-specific navigation tabs. The navigation intuitively funnels users to targeted resources including CS&A’s integrated WordPress blog as well as an interactive job placement map. To assure that the visual design would support the website’s goals while maintaining consistency under CS&A branding, Boston Interactive created a homepage animation with rotating imagery and interactive roll over features.
“Creating a website that appeals to multiple audiences allows a company to best promote its services through a single online presence. ” said Chuck Murphy, Founder and CEO of Boston Interactive. “By doing so for Carney Sandoe & Associates, we intend to improve brand awareness and increase their customer base.”
About Carney Sandoe – Carney, Sandoe & Associates is an educational recruitment firm that provides both Head of School executive search services and teacher and administrator placement services. The Executive Search Group helps schools and non-profits fill key leadership positions on a retained search basis. The Placement Group recruits teachers and administrators for private, independent and like-kind (charter, magnet, pilot and merit) schools nation and worldwide. CS&A has thousands of teaching jobs available in all primary and secondary subjects each year. All fees are paid by the client school; personal and professional placement services are free to the candidate, and teacher certification is not necessary but can be useful. CS&
About Boston Interactive – Boston Interactive was founded in 1999 and has successfully implemented custom interactive marketing solutions for hundreds of clients, ranging from mid-sized to Fortune 500 corporations to non-profit organizations. With experience and expertise spanning numerous verticals including healthcare, financial services, food and beverage, technology, higher education, and non-profit, Boston Interactive has been named a Top Agency by BtoB Magazine and was listed as the 10th fastest growing company in Boston on the Boston Business Journal’s Pacesetters rankings. More information about Boston Interactive can be found at www.bostoninteractive.com.