Get ready to RYOT with Ian Somerhalder and Olivia Wilde.

Nov. 14, 2012 - PRLog -- NEW YORK, Nov. 6, 2012 – Ian Somerhalder and Olivia Wilde and nearly a dozen other celebrities, influencers, and experts from the non-profit sector are joining RYOT co-founders Bryn Mooser and David Darg to launch RYOT News: a revolutionary online news platform that gives readers the opportunity to instantly react to each news article through social action.

Every story posted on RYOT.org is accompanied by an action-box that links directly to a leading organization that is making a positive impact on the issue. In addition to donating, some stories will have different ways for readers to participate, such as signing petitions, reaching out to someone who can make a difference or registering to vote.  

RYOT News curates breaking news from all over the country, links each article to a related cause or an appropriate action, and includes short commentary in the form of a “RYOT Note,” the RYOT editorial team’s take on the traditional Editor’s Note.



“I have always been a news junkie so being a part of this project is super exciting. News, by nature, stirs up strong emotions but if we can’t act on those emotions, what’s the point?” says Olivia Wilde, “RYOT News lets us, for the first time ever, really affect the outcome of news stories. If we’re stoked about a new artist, RYOT lets us join them by supporting their favorite cause; if we’re riled up about an injustice then RYOT helps us change it.”

Whether it is donating to a related non-profit, signing a petition or pledge to volunteer, or just spreading the word, RYOT News is the first truly actionable news platform. As well, a percentage of proceeds from the site’s advertising revenue benefit a different cause each week so just by visiting RYOT and sharing news stories, readers are making a difference.

“I’m so excited to be joining RYOT’s advisory board - this site is going to fundamentally change the way we think about news consumption,” said Ian Somerhalder. “It’s time for people to expect more from their news. With RYOT, you’re making a difference just by visiting the site and you’re given the choice to actually do something about what you read.”

Eventually, the entire experience will be integrated on the RYOT platform so users can track their donations and actions to see how their involvement is making a difference.

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About RYOT News:

RYOT lets you know "What's going on in the world and how you can be a part of it." RYOT is the only news outlet bringing you updates as they happen and letting you become part of the story. With RYOT, you “Become the News.” Every story posted on RYOT.org is accompanied by an action-box, which links directly to a leading organization that is making a positive impact on the issue. In addition to donating, some stories will have different ways to participate, such as signing petitions, reaching out to someone who can make a difference or registering to vote. A percentage of all advertising revenue from the site goes to a featured non-profit, which changes weekly. Just by getting news from RYOT and sharing our stories, you are helping to change the world. For more information, visit: www.ryot.org, @RYOTnews, or view our video overview -htttp://vimeo.com/50274096

About Ian Somerhalder:

Ian is an environmental advocate and founder of the Ian Somerhalder Foundation (ISF). ISF has approximately 75 volunteers and branches in over 100 countries and aims to empower, educate and collaborate with people and projects to positively impact the planet and its creatures. Connect with Ian, @iansomerhalder

About Olivia Wilde:

Olivia is one of the founding members of Artists for Peace and Justice, which built and runs the only free school of its kind Haiti, serving over 1,400 students. The organization’s immediate goal is to build schools to serve the poorest areas of Haiti, providing an education, hot meals, clean drinking water and regular medical treatments to the children living in the slums. Connect with Olivia, @oliviawilde.

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For more information or to schedule an interview, please contact:

info@ryot.org

Note:  If you work for a non-profit organization, online content publisher or advertiser that might be interested in partnering with RYOT, we’d love to hear from you. Please email us at partnerships@ryot.org with more information and we will get back to you as soon as possible.