In a dramatic break from fitness industry norms where money from gym memberships and personal training fees is routinely kept regardless of whether or not results are achieved, Yates has taken the bold step of announcing the areas only results guaranteed promise where members join in the certainty of knowing that results will be achieved in 28 days or less.
Yates guarantees a full refund to his members if they fail to lose 4-10lbs, drop 2 inches or reduce shoulder, low back or knee pain by at least 50% by the 28 day deadline.
Yates, a 12-year fitness expert and author of ‘The Stress Free Diet’ says “Now more than ever, people are participating in exercise programs and recreational sports as a means to lose weight and get in shape and yet 95% are failing to achieve their goals. To make matters worse the number of exercise related injuries is on the rise and it’s the job of every member of the health and fitness community to do all we can to create effective strategies to help those who are seeking to lose weight, get fit and maintain physically active lifestyles.”
“Simply setting up a gym with a bunch of shiny new exercise machines and taking money from those in our community is not enough to make a difference. We have more than enough evidence of that. Right now gyms, health clubs, personal trainers and fitness bootcamps are more accessible than ever and yet the number of people struggling with their weight and nagging injuries continues to rise in spite of this.”
He continues “If the fitness industry truly wants to make a difference to those who really need help then it needs to put its money where its mouth is and start guaranteeing results rather than just selling memberships. A guarantee will inspire confidence in all those who believe that they’re beyond help and will show the public at large that the industry cares as much about them as it does about the money it makes.”
Yates, whose facility in Tracy serves mostly men who want to get leaner, stronger and regain their athleticism while staying injury-free is Tracy’s leading fitness expert and attributes much of his success to his results-only approach.
“We often hear that people don’t have enough money to get in shape but that’s simply not true in most cases. People have money but they’re afraid of spending it on their health and fitness because they’re uncertain of what their investment will get them.
If the big players in the health and fitness industry were to offer a risk-free way of looking after their members then gyms would be full every day of the week with the people who need it most.”
Asked if he believes anyone will take him up on the challenge, Yates says “I doubt it. 'Big-Box Fitness' has got a pretty easy ride so far, making most of its money from those who don’t even use their memberships much if at all and they certainly aren't doing anything to change that. This challenge requires them to actually provide a service to their customers rather than just a training facility and I don’t think most of them are ready for that.”
With fitness set to become the next trillion dollar industry, it will be interesting to see how it rises to Yates’ challenge in the days ahead.