Leff & Associates won the Phoenix award for its work on Boys & Girls Clubs of America’s 2011 press conference announcing a new public service announcement starring 21 notable BGCA alums. The press conference was held at the National Press Club in Washington, D.C. The goal was to use the star power of the PSA to focus attention on the services and opportunities Boys & Girls Clubs of America offers to the at-risk youth of our nation.
· On hand for the release of the “Great Futures Start Here” PSA was its director, Academy Award®-winner Ron Howard, Club alumnus Denzel Washington, producer Brian Grazer, Roxanne Spillett, President and CEO of BGCA, LeBron James and Nick Foley, BGCA’s 2011 National Youth of the Year.
· The ad features 21 notable Boys & Girls Club alumni including Denzel Washington and Jennifer Lopez (co-national spokespersons)
· Results included more than 30 national media placements (not including the additional reach of AP, USA Today and others) reaching millions in BGCA’s target audiences. Placements included ABC World News Tonight, CNN, the Associated Press, USA Today, Bloomberg News, MSNBC, Fox News, NBC Nightly News (online), Extra, Getty Images, Huffington Post, TheGrio.com, PBS News Hour, the Tom Joyner Morning Show, U.S. News & World Report, the Washington Post, The Hill, Politico.com, etc.
Fitzgerald PR, MarketShare Solutions and Maximum won a Phoenix award for their media relations efforts for the "Five Blocks Away” movie project — an unprecedented film project supported by a Catholic church, its pastor and the Archdiocese of Atlanta. The three independent PR firms teamed up to gain recognition of the project within the Catholic and Atlanta media. The project was part of an overall public relations campaign that included reaching out to stakeholders, attending screenplay feedback meetings, setting up booths at key events, setting up social media sites and more.
The media relations campaign objectives were met:
· A total of 23 media outlets covered the story (16 were Catholic media and of those, five are national outlets). The team’s two-month effort garnered approximately 334,580 print impressions and approximately 38,000 daily online impressions;
· The number of Facebook Likes was quadrupled and number of YouTube video views increased even more.
· Online donations to help fund the project increased by more than 46 percent. The efforts have ignited recognition of the film project, which will be helpful to the producers when reaching out to future film investors.
Ant Hill Communications was awarded the Phoenix Award in the Community Relations Business category for its media relations efforts for No nonsense’s “Socks for America” program. When No nonsense wanted to launch their brand extension of high-quality, value-focused socks in 2011, Ant Hill Communications researched the need for socks in America today. While many people take a new pair of socks for granted, these items are the least donated and most requested item by agencies that help these people. Ant Hill created a plan that not only built upon No nonsense’s reputation as a philanthropic, American-made line of leg-wear, but educated consumers on the new sock line, while highlighting the need of America’s poor. No nonsense pledged to donate one million pairs of new socks to the agencies through special events organized by the local agency. To secure social media participation and document the activities, Ant Hill interviewed and secured four teams of film students to cover 10,000 miles to visit the agencies and hand out the socks directly to those who needed them, while acting as ambassadors for the brand.
· More than one million pairs of socks were donated in 16 markets across the country to more than 800,000 people.
· A total of 375,854,000 impressions were secured in the target markets far exceeding the 85.7 million that was estimated during the planning stages.
· Coverage was secured in local newspapers, blogs, radio and television in 11 of the 16 markets visited.
· Ant Hill secured an ongoing column for one of the students in the Huffington Post for three months, about the tour and what he learned.
· One of the students received the HuffPost Greatest Person of the Day article.
· The students were interviewed on NPR and CNN about how the No nonsense socks were helping individuals, while raising awareness for those in need.
· Celebrity spokesperson Emily Procter was interviewed by 15 stations nationwide, People.com and an in-studio interview with Good Day L.A. 27,184,997 impressions were garnered.
· 82 percent of coverage received contained the message points sent.
Pictured (left to right): Mitch Leff, Leff & Associates; Beverly Rhodes, Maximum, Inc.; Judith Fouts, MarketShare Solutions; Debbie Fitzgerald, Fitzgerald PR; Sam Lueder, Christy Duffner, Ant Hill Communications.
Contact: Mitch Leff, Leff & Associates, (404) 861-4769, firstname.lastname@example.org (mailto:mitch@