It's believed that Google is changing their ranking algorithms. Each week, Google rolls out new ranking data that changes the way in which websites are ranking. According to a recent study published in 2012, webmasters and business owners are noticing that their websites are bouncing up and down in rankings more than ever. Caught between a rock and a hard place, many businesses have gave up on Search Engine Optimization. Luckily, Google is still taking SEO into consideration - however, it's now through a different form. Matt Cutts, on behalf of Google, has announced several times that Google now looks at social signals when ranking websites. These include Facebook Likes, Twitter URL mentions and Pinterest pins. No longer is backlinking the main ranking factor, but instead, social signals.
To get a grip on your website and change your SEO marketing plan, head over to Social Media Strategist Now to see their promotions, found at: http://www.socialmediastrategistnow.com