There has been a large advertising campaign to help brand retailers promote the ability to make contactless payments at their stores and this includes hanging banners and soft drink cup designs which state 'Contactless is here'. Despite this effort it is going to take a while for people to fully understand what this new card is that they have received and adjust to the change from inserting their card and entering their pin-code.
Security was one of the main issues from the start and card issuers wanted to address this topic in order to ensure a smooth roll-out of the technology. Since contactless was not a security feature like Chip and PIN, no single governing body was to charge of promoting the functionality and therefore Visa and Mastercard have cooperated to raise awareness of this to the general public.
Merchant's and customers are beginning to understand the process of paying by 'waving' their card in front of the contactless reader and know that this option is only available for sales under £20. Card issuers have stated that if any transactions are unauthorized(
It is expected that in 2013 most of the population will have embraced this new method of payment due to the ease of use and drastic reduction in queues at shopping malls and restaurants. Many large chain stores such as Boots pharmacy have already implemented the contactless terminals but smaller businesses have been waiting for third party providers to acquire the technology since it is expensive to go to the acquiring banks directly.
PDQ machine manufacturers Ingenico® have recently unveiled their new catalog of contactless terminals which are streamlined and include the same static, bluetooth and mobile devices are their previous models. You can see a catalog of these card machines and some further stats about contactless by visiting this link: http://www.seymourdirect.com/
One further attraction for consumers to the contactless method of payment is the fact that you don't necessarily even have to have your contactless card with you. Now Barclaycard®
It is safe to say that contactless has already appealed to the younger generation with a 'Wireless Festival' earlier this year in London which encouraged people to pay with contactless wristbands ad the future of card payments depends on their ability to evolve with this technology.