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Client-centric Approach Leads To Significant Growth For Mobilefuse

Company Attracts New Clients, Expands Staff and Opens First West-Coast Office

PRLog - Nov. 14, 2012 - MANHATTAN, N.Y. -- New York, NY – November 14, 2012 – In response to increased client demand in the marketplace, MobileFuse LLC (mobilefuse.com), the largest transparent mobile advertising network, is pleased to announce that in recent months it has added several new positions across the company and opened its first-ever West-Coast office location in Santa Monica, California. At the heart of the burgeoning growth is the company’s client-centric approach to mobile marketing.

MobileFuse’s client-first strategy includes a unique combination of transparency, reach, customization, proprietary technology and an open platform. Because MobileFuse has not had to raise capital and is already profitable, the company has been able to dedicate itself solely to its clients, partnerships and product offerings. This distinctive approach has not only contributed to more clients, publishers and partners, but it has also helped draw in highly skilled professionals from all walks of the media and marketing industry.

“The fact that we are on track to grow revenue 400 percent and are acquiring top talent within the mobile industry without raising capital is a testament to the company’s innovative offerings in the marketplace,” says Ken Harlan, Chief Executive Officer of MobileFuse. ”Our unique and fresh approach has attracted both mobile and traditional media veterans who understand the needs of advertisers, and in turn, the value of what MobileFuse has to offer in the industry today.”

Overseeing many of the new hires and the entire national sales staff is Geoff Ferguson, who also recently joined MobileFuse as Senior Vice President of Ad Sales. Prior to MobileFuse, Mr. Ferguson managed mobile sales as Vice President of Rhythm NewMedia, and had previously spent more than a decade selling media for global brands including MTV, Nickelodeon and Discovery. His newly enhanced sales team is comprised of individuals with backgrounds ranging from large media conglomerates such as Turner Broadcasting, to mobile-specific organizations like Hipcricket, Jumptap and Poynt.

To further accommodate its growing client base, the New-York-based company staffed some of the new hires in its first-ever California office location. Managed by Mr. Ferguson, the Santa Monica officially opened its doors on September 18, 2012.

“We’ve grown quickly this year to keep pace with the marketplace’s desire to work with us,” says Mr. Ferguson. “Given the combination of our high renewal rate with existing premium brand advertisers, coupled with the demand from new advertising partners, it has been necessary for MobileFuse to grow its ad operation and engineering teams and more than double its national sales staff.”

To learn more about the MobileFuse philosophy, partnerships and product offerings, please visit mobilefuse.com.


About MobileFuse:

MobileFuse is the industry’s leading provider of brand-focused mobile media solutions. Through cutting-edge analytics, precision-targeting capabilities and some of the most sophisticated proprietary technologies in the marketplace, MobileFuse ensures that each campaign delivers the highest possible return for advertisers. MobileFuse reaches 99 million unique visitors a month through its network of premium publishers that spans a variety of content categories, providing the perfect brand-building combination of high reach with targeted relevancy. The New-York-based company is self-funded, profitable and 100-percent focused on exceeding client expectations. To learn more, please visit mobilefuse.com.

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City/Town:Manhattan - New York - United States
Industry:Mobile, Advertising
Tags:mobile advertising, Advertising, mobile web
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