IPG Mediabrands Launches Third Media agency In The Middle East, BPN, In Partnership With Horizon Group

Nov. 13, 2012 - PRLog -- BPN is a forward-thinking global media agency focused on programming insights, including social data insights, to drive effective media decisions and business results.   The new agency business model is designed to offer small agency attention along with large agency advantages.  Aside from having access to all the global tools and resources of IPG Mediabrands, BPN will be uniquely positioned to offer highly differentiated services.
IPG Mediabrands, the media agency holding group from IPG is currently a leading international network with strong local presence in the Middle East. With the launch of BPN in the region, IPG Mediabrands introduces a new media agency approach and business model, specially designed for the ever-evolving media landscape.

In celebrating the launch of BPN, Rafic Saadeh, Chairman Horizon Holdings said, “The introduction of BPN in the Middle East complements perfectly the Horizon Group’s strategic capabilities and our offering as an integrated advertising and marketing solutions company in the Middle East”.
He further added, “With business trends across key industry sectors sustaining an upward trend over the past year, we believe this is the ideal time to introduce a new and robust product in the Middle East. BPN is a perfect match for our group and we are confident that our vast portfolio of clients across the region will benefit with this latest addition to our overall capabilities.”  

BPN model, revolves around the word “programming” and aims to bring clients an integrated brand programming strategy by drawing upon all marketing disciplines, especially in the areas of social, digital and shopper marketing. By programming the brand, the purpose is to get closer to the brand, using social media as a key source of information in concert with traditional media, and in the end, to connect those specific brands with the right audiences.

“The launch of BPN coincides with many exciting factors in our industry. First, the latest market developments show that there is enough international business to support the launch of a new agency. Second, the value of data driven by the social media explosion makes it even more powerful to let real time metrics contribute to client’s media investment decisions,” said Mauricio Sabogal, Global CEO of BPN.

“The core of the BPN offer has its roots in an extensive knowledge about the shopper, and not precisely the consumer and we are creating a new way of programming the brand by implementing planning methods that combine traditional and social media. Our mission is to understand the development of the brand from a more dynamic and real-time point of view to ultimately maximize clients’ media investment.”
By the end of 2012, BPN will have launched in 20 countries around 5 continents, with operations in the United States, Latin America, Europe, Asia and now in the Middle East.



About BPN
BPN is a new planning and media buying agency part of IPG Mediabrands. The mission of BPN agency model is to drive positive business results for our clients by making innovative and effective media decisions that ultimately maximize the advertisers’ media investments. BPN currently has 24 operating offices around the world including the United States, Europe, Asia and Latin America, and the Middle East. To learn more about BPN, please visit www.bpnww.com

About IPG Mediabrands
Created by IPG to manage all of its global media-related assets, IPG Mediabrands employs 6,500 communications specialists operating in 90 countries and manages $34 billion in global media billings. A proven entity in helping clients maximize the impact of their marketing investment to deliver explosive business results, IPG Mediabrands enhances the communications offering and performance across its network of media agencies including Initiative, UM, BPN, MAGNAGLOBAL and a roster of Specialty Service Groups. IPG Mediabrands is part of Interpublic Group , one of the world's leading organizations of advertising agencies and marketing services companies. For more information, please visit press.ipgmediabrands.com or follow us on Twitter @IPGmediabrands.


About Horizon Group
Horizon Group is part of the Interpublic Group of companies. Horizon Group was formed in 1976 and is headed by Rafic Saadeh, Chairman and CEO of Horizon Group. Horizon Holdings offers integrated marketing communication services through Horizon DraftFCB, the advertising agency, Brand Connection, the media planning and buying agency, GolinHarris as the public relations firm and Blue Barracuda for digital communications.  

With an existing combined portfolio of over 100 clients and 400+ employees, Horizon Holdings operates offices across the GCC, North Africa and the Levant as Abu Dhabi now joins already established offices across Dubai, Jeddah, Riyadh, Kuwait, Cairo, and Beirut.

Media Contact:
Rawan Lutfi
GolinHarris
E-mail: rlutfi@golinharris.com
Tel: +971 4 3323308