Launched by LIVEOUTLOUD at one of their signature high profile events in the Audi Centre, Sandton on November 1, the PLAYOUTLOUD App contains a cache of luxury goods worth over R5.7 million, and offers a unique, competitive format to an exclusive subscriber base which is limited to a fortunate 500 members.
“This App is building excitement to breaking point, “remarks LIVEOUTLOUD CEO, Mike Eilertsen.” It has only been a week and all I hear are reports from the members who are telling me that this is the most fun that they have ever had with their phone.”
Bis Badal from Badal Attorneys, who has been very active on the site from day one, remarks, “The uniqueness of PLAYOUTLOUD lies not merely in its concept or design, but that it combines the satisfaction of securing a bargain with the thrill of healthy competition”
Membership allows exclusive access to the PLAYOUTLOUD vault for one year. Everyday, registered Players receive an email or SMS at 09h00 revealing the identity of the sub R5000 prizes and the high value items which will be loaded during the course of the day. “When the virtual vault opens - which happens at random every 24 hours until November 2013 - members are notified via email and SMS; the first respondee has five minutes to accept the prize, otherwise they are kicked out the safe and the next quickest Player has their chance to successfully complete the transaction.
Dino Theodoulou, Director of Wheatcor, had only signed on as a member 15 minutes before he beat everyone else to the punch, “At first I thought it was too good to be true, but now I am a firm believer and a lifelong subscriber after claiming a R5800 Porsche Design bounce SL shoes for R950 on my first visit to the PLAYOUTLOUD Vault.”
Mike Eilertsen adds, “Through our distinguished brand partners at LIVEOUTLOUD, we have acquired a treasure trove of life’s desires which we are offering to PLAYOUTLOUD Players at 10%-25% of their retail price, with the flagship gift this year being a new Audi A4 which will be offered for R45 000. The positive response from our members has already been phenomenal and will no doubt reach fever pitch when some of the really high value items get loaded into the vault as we ramp up to holiday season. For example, over R400 000 worth of luxury goods will appear in the vault in the three days over Christmas which is sure to spread the festive cheer among the players” reveals Mike.
The entire process is independently run through an application development firm and separately audited, and yearly membership is purposely limited to 500 players to ensure everyone has a fair chance to win. The R5000 annual subscription fee buys one the coveted access key to the vault, while LIVEOUTLOUD treats members to a luxury goodie bag worth at least half the subscription fee.
Mike Eilertsen adds, “The PLAYOUTLOUD App (http://www.playoutloudapp.co.za/