Show delegates attending the Theatre on both days will learn how online sales conversions can be improved with a more seamless registration and payment process, thus improving website stickiness and improving the quality of the online retailer’s customer database. Mucklow, who is Managing Director of Postcode Anywhere, will also participate in a panel discussion on both days between 1pm and 2pm.
“First impressions count in the sales process – whether that’s being able to quickly capture contact details from a potential sales enquiry or taking an eCommerce customer quickly through the address completion part of the purchase process – address management is central to increased conversion in both cases,” commented Mucklow. “As business has become more international through the growth in eCommerce, better addressing has become vital. Our technology takes over 240 countries from around the world, with 120 different address formats, as well as multiple languages and character sets, and delivers the strong first impression required to turn a prospect into a customer.”
Visitors to stand S462 at Sales Director Live will benefit from a hands-on demonstration of Postcode Anywhere’s Capture+ address validation tool. Making use of innovative new search functionality and powered by a next generation ‘adaptive’
For more information on Sales Director Live, or to register to attend, please visit: www.salesdirectorlive.co.uk