Sean Franke addresses CalCPA on critical bankcard topics

Nov. 12, 2012 - PRLog -- http://www.emspayments.com
https://www2.calcpa.org/eweb/DynamicPage.aspx?webcode=EventInfo&reg_evt_key=72742009-AD03-4121-8092-05C7541B34AD&RegPath=EventRegFees

Event Information

IE La Verne DG: Credit Card Processing - D3031112

Date: November 13, 2012

Event Start time: 11:30 AM   End time: 1:00 PM

Location: Inland Empire

Facility: Brethren Hillcrest Homes

CPE Credit:1.00 CPE (Continuing Professional Education)

INTERCHANGE THE HIDDEN BANKCARD TAX. Typically 80% or more of a business’s merchant services cost is Interchange, a fee paid to customers card issuing banks. Less than 20% of merchant credit card costs are processor fees for providing processor services. So why do cost savings comparisons only focus on the smaller portion, processor costs not interchange? Interchange can be managed and reduced. You will learn how.

VISA AND MASTERCARD UNDER ATTACK WITH LEGISLATION AND LAWSUITS. The Durbin Amendment has regulated some interchange but does it benefit the business owner? Also, some long held rules have fallen. You will learn what businesses can now impose on card transactions.

IGNORING COMPLIANCE MANDATES CAN END A BUSINESS. Data security breaches occur most frequently in small business. A merchant can avoid costly data compromises. When data breaches occur at a small business it often costs them tens of thousands of dollars. Fines and penalties over $100,000 are not unusual. PCI compliance is often ignored and at best misunderstood. What is PCI compliance? How does a business get their annual PCI compliance certificate? Don't miss out on this informative session!

Objectives:

·         Learn about interchange; the hidden bankcard tax.

·         Gain knowledge about Visa and MasterCard under attack with legislation and lawsuits.

·         Understand how ignoring compliance mandates can end a business.