Phone: (704) 269-6672
Address: 11110 Cypress View Dr, Charlotte, NC 28262
Web site: http://appliance-
For homeowners in the greater Charlotte area, it will soon be much easier to locate a qualified appliance repair professional online. Through a new partnership with the online marketing company Prospect Genius, locally owned appliance repair company C & E Appliance Service Repair is working to improve its Web presence. The goal is for area residents to be able to quickly and easily locate C & E Appliance Service Repair on the Web when they need the services of an appliance expert.
According to studies by the Pew Internet & American Life Project, search engine use has risen steadily among American Internet users over the past decade. In 2002, approximately 52% of Americans used search engines; as of February 2012, that number had risen to 73%. That means that a small business like C & E Appliance Service Repair needs a Web site that performs well on search engines in order to remain competitive in its industry and attract Web-savvy consumers. Even the most informative and beautifully designed site can be an ineffective marketing tool if the people who need it can’t find it through a basic Web search.
Prospect Genius’s primary tactic is a process known as search engine optimization, or SEO. SEO is aimed at improving sites’ search engine rankings, helping them to appear higher on results pages for relevant queries on search engines like Google, Bing, and Yahoo! Prospect Genius accomplishes this goal by incorporating industry- and location-specific keywords into its clients’ Web sites. For C & E Appliance Service Repair, the result is that going forward, queries using terms like “refrigerator repair,” “washer/dryer repair,” and “appliance repair company in Charlotte” will be more likely to lead the searchers to the company’s site.
“By making C & E Appliance Service Repair’s site easier to locate online, we’re helping to ensure that the company provides the best possible service to the people who need it,” explains Matt Gallo, an SEO specialist with Prospect Genius. “Once people visit C & E Appliance Service Repair on the Web and see what the company offers that its competitors don’t, they can make an informed hiring decision.”
C & E Appliance Service Repair has provided quality residential appliance repair with quick turnaround times in Charlotte since 2006. The company offers dishwasher, oven, washing machine, dryer, and refrigerator repair, among other appliance repair services.