Krush Promotions Hottest Up and Coming Artist in the West Coast 2011 Award Winner "60 East" has been dominating the independent Hip Hop scene in the past few years. In 2010 60 East signed a deal with Sacramento based Record Label First Dirt and has been constantly on the road since then. Performing at events such as SXSW, California State Fair, Independent Entertainment Summit and opening for various artist like Immortal Technique, Chino XL, Elzhi, Dead Prez and many more. Recently returning from "The Vintage Tour" with label mate Timothy Rhyme which went around the country this summer, 60 is far from done. Recently releasing the single to his freshman album titled "The Origin" featuring West Coast legend Sly Boogy and also dropping a 10 song mix tape titled "The Documentary"
Both originating from The Inland Empire and both individually inspired to be independent and successful in a lucrative and competitive industry Clothing Company Insanity Ink and artist 60 East have come together to combine efforts to achieve their goals. "60 East is a self motivated individual, that's why we work together and help each other out. He's out there grinding and making moves and I will always help and support people that are out there like that" says Insanity Ink Founder Johnny G. Together both parties have came up with several different marketing plans for the collaboration ranging from events, photo shoots, mix tapes and much more. "I like what Insanity Ink is about, the people are legit and the gear is dope, they represent what I represent and they got great work ethic. Together I think we are going to make some major moves" said 60 East.
Insanity Ink has recently sponsored the "I Go Hard Tour" presented by Alex Goes Hard which will be going to events around the country hosted by Alex Goes Hard and showcasing 60 East. The tour is scheduled for March,2013. For more information on the collaboration and to stay up to date with Insanity Ink, 60 East and Alex Goes Hard go to: