In “Twitter: A Platform Hospitals Can’t Afford to Ignore (http://www.myhealthcareexecutive.org/
An estimated one-third of all United States consumers use social media sites such as Facebook and Twitter to seek medical information. In the article, Cabeza shares how healthcare marketers can use their greatest assets (medical providers, expertise and patient trust) to gain followers who then become patients.
Included in the article are case studies, such as where one hospital tracked a single Twitter conversation to $20,000 in new revenue.
Healthcare marketers ready to make the jump to using Twitter—or using it more effectively—
For more information, insights and advice from the Amplification, Inc. social media network, visit clubcabeza.blogspot.com or follow Amplification, Inc. twitter.com/