Japan Beauty and Personal Care Market Research Report by RnR Market Research

PRLog (Press Release) - Nov. 12, 2012 - Beauty and personal care products, especially premium brands, saw a decline in sales. With slow economic recovery, consumers suspended purchases of premium brands in 2011. The great east Japan earthquake in March further exacerbated the market environment by inflicting confusion and anxiety among consumers. Although consumer sentiment returned to pre-earthquake state towards the end of review period, it did not have enough impact to push overall annual sales back to positive growth.

The Beauty and Personal Care in Japan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Skin care has the largest sales of all the categories in Japan’s beauty and personal care market. Given such lucrative size of the market, non-BPC manufacturers have entered skin care. Rohto Pharmaceutical Co Ltd is a pharmaceutical company which is mostly known for eye care products. Rohto Pharmaceutical launched mass skin care product brands, Hada Labo and Obagi. Taking advantage of its established position in the pharmaceutical market, Rohto Pharmaceutical has managed to develop a major strength in functional skin care brands. Instead of appealing on scent or brand image, Rohto Pharmaceutical emphasised the effectiveness of its skin care lines based on its background in pharmaceutical manufacturing skills. Hada Labo is the top selling brand and its brand name means ‘skin research’. Hada Labo promotes its capability in moisturising skin and its key concept is simple care with reasonable pricing. Other pharmaceutical companies which produce skin care products are Zenyaku Kogyo Co Ltd, Kobayashi Pharmaceutical Co Ltd and Daiichi Sankyo Co Ltd. Zenyaku Kogyo Co produces skin care brand Arouge for consumers with sensitive skin. Daiichi Sankyo Co launched Aminon, targeting young women and Kobayashi Pharmaceutical Co applied herbal traditional treatments to its skin care range, Megurihada.

Product coverage:

Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.