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Marketing Insights Experts Announce the Launch of Gen2 Advisors

Company Founded by Marketing, Research and Insights Aims to Transform How Marketers and Insights Professionals Leverage Innovation to Understand their Target Market

Nov. 12, 2012 - PRLog -- Senior marketing, research and insights experts promise to help marketing and insights professionals make the rapidly changing marketing landscape work to their advantage.

NEW YORK, NY - November 12th, 2012 – Leonard Murphy, Gregg Archibald, Jason Anderson, Bill Weylock and David Bernstein, who have over 100 years of combined experience in marketing, research and insights, have announced the launch of their new firm, Gen2 Advisors. This team of widely considered visionaries is committed to helping marketers and insights professionals understand the significant state of change marketing is undergoing, while creating solutions to help them harness it for their advantage.

Just a few years ago, there were only a few ways a customer interacted with a company. Today, marketing and insights professionals are challenged with making sense of new tools, technology and applications to gather insights that help strengthen the consumer-brand relationship and their business. Gen2 Advisors promises to help overcome that challenge via thorough reports on specific topics impacting the insights function, advisory services (http://gen2advisors.com/advisory/), and consulting engagements (http://gen2advisors.com/consulting/).

“With the increasing amount of touch-points such as Facebook, Twitter, email, blogs, customer ratings, smartphones, gaming, etc., the days of simply conducting a phone survey to learn what consumers thought about your brand are forever changed,” says Leonard Murphy, Gen2 Advisors Senior Partner who has been regarded as the most prolific expert in the application of technology to marketing insights.

“We believe that with this change comes a proliferation of technologies that can be employed to help with the job of understanding consumers.  The rate of change has left many marketers and insights professionals trying to figure out the scope of the technology, how to apply it, and what it takes to successfully manage the insights function. That’s where Gen2 Advisors come in,” he adds.

To deliver on their promise to help leverage new tools, technology and applications to solve specific marketing issues, the Gen2 Advisors team has strategically partnered with GreenBook – an organization that for over 50 years has connected and brought innovative resources to marketing, research and insight professionals.

Gen2 Advisors syndicated reports (http://gen2advisors.com/reports/) will be published eight times a year and be tied to a specific technology and marketing issue. The first report will be out on January 8th, 2013. Its focus will be on social media analytics, providing practical advice on topics such as social media monitoring methodologies for marketing strategy, communications, new product development, and customer experience.

The company has announced that now through January 8th, 2013, they will be allowing 37 new customers to sign on as Charter Members. To learn more, visit www.gen2advisors.com.  

For further information about Gen2 Advisors, or to schedule an interview with a Gen2 Advisors Partner, please call Guadalupe Pagalday at 303-656-8889 or email Guadalupe at gpagalday@gen2advisors.com.

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