Popular Egyptian singer, actor and songwriter Mohamed Fouad has recently signed an agreement with Qanawat, the leading mobile VAS service and digital content provider in the Middle East, Africa and Asia, and provider of VAS managed services, Mobile Content Solutions, Content Aggregation, Mobile Advertising, and Smartphone Applications, whereby the latter will exclusively distribute the artist’s albums internationally on all digital platforms for the next five years.
The superstar entertainer takes advantage of Qanawat’s strength in distribution and management of digital content, having established a customer base of over 250 million mobile phone subscribers and a market share of between 60 to 70 per cent of the GCC’s Arabic and Islamic digital content sales.
“Every singer hopes that people in every part of the world have a chance to purchase their albums and listen to their songs. While this was too much to ask for until a few years back, today, with the advancements in digital technology, this has certainly become a possibility, especially with the expertise of pioneers like Qanawat. My partnership with Qanawat can be described as a perfect fit given their solid track record as a leading distributor in the digital market,” said Fouad.
Khalid Gamal, General Manager, Qanawat, said: “Qanawat creates optimum market exposure for Mohamed Fouad in the digital world, leveraging the company’s global market base of over 250 million mobile users. Our exclusive partnership with Mohamed Fouad and other top-selling artists in the region reaffirm our comprehensive market reach and the high-quality standards of our core services and value-added offerings. Moreover, this agreement is in line with Qanawat’s aggressive expansion strategy in the digital market, strengthening our unique localized content and providing more personalized products and services to various niche markets.”
Qanawat further revealed that mobile phone subscribers in Egypt will be a key target market of the agreement, as the number of mobile subscribers in the country has reached 91.918 million as of March 2012, up from just 83.121 million at the end of December 2011, according to market data published by the Ministry of Communications and Information Technology (MCIT). Moreover, the number of mobile subscriptions is expected to further increase and reach 107.7 million by 2016, equivalent to a penetration rate of over 120 per cent.
Qanawat also exclusively distributed digitally the latest albums of Lebanese singers Nancy Ajram tiled ‘Super Nancy’ and Wael Gassar titled ‘Kol Deqiqa Shakhsiya’.
Qanawat has emerged as a single point of entry for service providers, content providers and content owners to reach a huge customer base in Middle East, Africa and Asia. The company has signed exclusive worldwide digital distribution agreements with A-class artists and currently has a comprehensive portfolio of over four million music tracks, more than 200 record labels as content partners and over 100 independent artists as partners.