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While some big corporations employ dozens of people who work virtually 24/7 to improve their media appearance and public image - many (mostly smaller and mid-size) companies are practically unable to "sell" themselves in the arena of public opinion.

Nov. 9, 2012 - PRLog -- Do you belong to executives who love to save money, especially on something as “mysterious” as PR? Have you ever thought why some people, companies and organizations are so widely recognized and successful? This does not happen by accident! Unless you are a celebrity, a “good PR” does not happen on its own. It is a combination of art, science and hard work.

Why Is PR Vital?
Today’s public life is congested with conflicting, opposing, often radical political agendas, far-reaching business and philosophical ideas threatening our way of life – and sometimes our very own existence. If you do not compete in the war of public opinion, you already have lost half of the game. The “wait-and-see” attitude may produce the first nail on your coffin, and just “reacting” to ideas from your competitors or enemies makes you a second class player. You deserve better!

Media Increases Your Credibility
Why are virtually all relevant companies and organizations spending millions of dollars for their marketing and advertising? To increase their name recognition. However, only Public Relations also increases your credibility. If your customers read about your firm, products or organization in the editorial section of your newspaper, this also increases your importance and your public image.

Media Coverage Opens You Doors
Ask people who use PR successfully how much their favorable media coverage influenced their ability to approach new areas of activity. The favorable impression on you offers you the opportunity to open new doors shut to you before.

Media Coverage Makes You a Player
Any positive coverage of your company, products, organization of ideas features you as a “player” in the field of your expertise. Subconsciously, it makes you appear “larger” and more important than you seem otherwise.

PR Surpasses Your Competitors
Any good PR tries to “sell” you as “the best” in your field, or at least close to that impression. If the public “buys” this image, they will respect you and your ideas, and they even may think that it is worth to pay a higher price.

PR “stretches” Your Total  Budget
Nothing is “for free”, especially paid advertising. However, if you compare the cost of ads to a sophisticated PR campaign, this form of public communication is the best deal you can get for your marketing buck!

PR Is Ideal To “Sell” Your Ideas
With a professional PR, you are virtually always in a driver’s seat. Unless totally unavoidable, never just “react” to other people’s actions. Launch your own products or ideas first, and let other people or competitors react to your work.

SkyPress Media offers a free initial PR consulting and media communications evaluation - as well as a variety of media communications services such as professional media training, public relations, photography and news services.

As company’s web site SkyPressMedia.com indicates, Pierre Kandorfer worked for many major US and international clients around the world. Pierre wrote a series of media and other books and is considered a leading media expert with a broad international experience.

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