Discussing in detail 5 of the possible ways people can integrate social media into their new web apps or services, StormGate's blog post highlights the fading effectiveness of using Likes and Tweets as performance indicators:
"Like, Tweet and share buttons are now a staple part of the average internet users digital diet, they are scattered haphazardly all over the internet in many logical places and even more illogical ones. As with any growth technology their perceived value slowly diminishes over time, and despite the likely reality that search engines Google takes these interaction counts into mind when deciding your search engine rankings (your sites “Edge Rank”) – getting bucketful’s of Likes does not seem to make a huge amount of difference."
In full the 5 debated methods of integrating your web app or mobile app with social network API's are as follows:
1. Likes & Shares
3. Open Graph Meta & Schema.org Tags
4. Fan Gates & Content Safes
5. Auth Login for Registering New Users
This blog post, entitled "Social Integration:
"With Facebook comments, people are forced to write comments representing themselves, by default; or rather representing their Facebook self. You might (as Zuckerberg does) believe this forced honesty is a good thing, and on a moral level I would agree. However often people don’t want to associate their thoughts on specific, niche based news so readily with our “Facebook self” and will avoid commenting when they would have previously (using typical WordPress style comments boxes.)"
A parting quote from the piece: “Social Integration – it’s a great opportunity”
About the Author
Woody Hayday is StormGate's CTO and lead web developer; he consults and develops web app prototypes and platforms for clients and as internal projects.
About StormGate Ltd.
StormGate is a green web development company based in the United Kingdom. StormGate build apps, websites & communities, for general release and for clients. Their projects are as diverse as to range from WordPress plugin's to total social music platforms. Specialists in rapid application development, prototyping and multi-site integration they offer development and project support for first time web entrepreneurs and on-going development for veteran on-line businesses.