Promotion Expo: constant innovation of contents and exhibition offer, the winning formula

Nov. 9, 2012 - PRLog -- First edition in 1991. Next March 2013 Promotion Expo will celebrate its 22nd edition, once again with innovations offering to exhibitors and visitors a wide platform of opportunities in the promotional sector. The fair is the only one in Italy aimed to help on the meeting of all the operators of the promotional market: end-user companies, agencies, suppliers of a composite filière serving promotions, loyalty and relationship marketing.
In years, Promotion Expo has strengthened its success and it represents an eagerly awaited rendez-vous thanks to its effective formula emphasizing three main areas gathering and developing specific sub-topics, all enriched by a comprehensive calendar of meetings, workshop, round tables organized by Promotion Magazine.

Traditionally, Gift&Premium is the most important area. In this sector, novelty products and products of big brands are exhibited, representing original gifts for the different kinds of promotional or loyalty programs. Prestigious as well as more traditional offers for business gift are located in this area, that shows also “experience gifts”, a growing category aimed to gratify consumers using an entertainment approach. In 2013, an absolute novelty will be the museum merchandising, a new commercial channel aimed to the cultural industry (museums, permanent exhibitions, art shows, cultural events).

Wider than in the past editions and segmented in new sections is the In-Store Material area, that includes Shop Design and Digital Signage. The point-of-purchase is the aggregator of the different parts of this area, offering to exhibitors and visitors both an overall picture and a specific search. In-Store Material is based on p.o.p. materials, elements for in-shop communications, settings for commercial locations. Shop Design presents the offer of companies in furniture and design for shops, besides solutions for the shopping experience. Digital Signage exhibits a general view of the ultimate tools and devices for digital communications and the most advanced technological solutions for shops and locations.

Among the activities in this area there is the contest Italian Popai Award. Projects competing for the award will be exhibited so that visitors appreciate their uniqueness and originality.

In short, B2BService area will host suppliers of marketing relationship services. These exhibitors are the most important companies in the sector (agencies in: loyalty, field marketing, direct marketing, sales promotion, proximity marketing, web and mobile marketing, communications) and they will welcome visitors of Promotion Expo for a personal meeting. In 2012 edition visitors were over than 8.100 with a highly qualified profile (CEO, general managers, sales and commercial managers, marketing and communications managers, promotion and loyalty managers).

To know the best loyalty campaigns, Premio Loyalty (loyalty award) is the suitable opportunity, it is organized by Promotion Magazine with the contribution of Osservatorio Fedeltà of Parma University. The award has just opened the admission to the competition for 2013 edition. The annual award is aimed to spread the knowledge of loyalty marketing. Online or offline campaigns in B2B and B2C sectors can enter the contest, dead-line next January 11 (to know more, please visit www.promotionexpo.it, or contact premioloyalty@ops.it).

To complete the trade fair there will be, as usual, a wide offer of seminars, conferences and round tables that in 2012 edition had more than 1.000 attenders.