Ruben Vazquez (@rubenv3000 (http://www.twitter.com/
The event is Friday, December 7, 2012 from 8pm – Midnight. There will be a complimentary Vodka open bar from 8pm-9pm. The event is free, but you must register to attend at http://www.ngdgshow.com/
Sponsors for the event include In The Scene Miami (http://www.inthescenemiami)
Titled “NGDG”, artists in the Nightlife Graphic Design community will be invited to exhibit and sell original art pieces. Artists will be present to curate their work.
Part of the proceeds from the event will benefit Jose’s Hands (http://www.joseshands.org)
Top-quality graphic design mixed with the nightlife atmosphere of Chalk Miami will make this a special time for encountering art. PrintHouseUSA will be showing off their talents in nightlife printing.
“We’re starting a movement here. Nightlife graphic design has major roots in Miami and we’re here to propel that into the art community”, says Alex Miranda. “And every year, a greater number of art collectors, artists, dealers, curators, critics and art enthusiasts from around the world will see our influence grow.”
Would you consider a flyer to a local party a form of art?
Alex Miranda, owner of Miami-based graphic design shop The Creative Complex says, “We build better event experiences through the power of graphic design”.
Almost like graffiti art, the nightlife graphic design community ebbs and flows in an underground culture. You rarely know the artist behind the design of a great flyer, which with the right artist, can sometimes be imaginative, provocative and uncompromising.
Designers have notoriously close connections to nightlife culture; promoting parties and popping bottles in the VIP. Today, Alex Miranda stakes his claim that nightlife graphic design must begin its run to be considered a respected and new art form, a rich medium with no restrictions and plenty of creative freedom.
“I regard it as a new and rising art form, worthy of its own gallery show”, says Alex.
The value in nightlife design is subjective. While some regard it an individual art form, others view it as basic graphic design. The argument behind refusing it as art lies in the assumption that designs are subject to the direction of an event coordinator or promoter, thus forcing artists to create someone else’s thoughts and visions.
On the other hand, there are some that commission artists create event brands without sticking their hands into the creative process. They trust the artist and his or her ability to translate what the event coordinator’
“Remember that after-hours club called “The Mix” on South Beach back in the late 90’s?”, says Alex Miranda. “When I see a flyer of the mix, and I see the iconic yawning character, I’m transported back to the bass-filled walls with David Padilla spinning heart-pumping trance. That’s what a great event flyer can do. That’s why artists that created event brands like that need to be recognized.”