All three Boost Fitness locations – in Northboro, Hudson and Westford -- participated.
“Breast cancer is an important cause for our members and that makes it an important cause for us,” said Mark Federico, owner of Boost Fitness. “While this was the first time we raised funds for breast cancer, we hope to have similar events annually.”
“Boost Fitness for Hope” events included two “pink rides” and a male-only power class. Participants in “pink rides” each provided a $20 donation in exchange for an hour-long spin class. The first “pink ride” was so popular, a second was added.
The group power class is held regularly at Boost Fitness several times a week; it is open to both men and women, but is especially popular among women. Those who attended the male-only class made donations.
Boost Fitness also purchased 300 pink T-shirts with “Boost Fitness for Hope” printed on them. It sold half of them and gave away half to participants, then donated the proceeds.
To further raise awareness, Boost Fitness also created a “Wall of Hope” and a video, which it posted on its Facebook page and on You Tube.
“We started hearing stories of survivors, members who had lost family and friends, and those currently battling cancer,” Federico said, “so we put a large piece of paper on the wall. a ‘Wall of Hope,’ where people could post their stories – or just remember someone.”
He added that Boost Fitness greatly increased the number of “likes” on its Facebook page as a result of “Boost Fitness for Hope.”
Boost Fitness of Northboro, Mass. (www.myboostfitness.com)