Bridgeport’s marketing team set a goal in 2011 to be a partner with schools in the area They also wanted to devise a promotion that would be fun and create energy at games as well as create a viral “buzz”. The “Bridgeport Village Halftime Field goal Kick” was born.
The program was very popular last year and this year Bridgeport included two additional schools into the program. The promotion can be seen as part of the halftime festivities at West Linn, Jesuit, Lakeridge, Wilson and Horizon Christian home football games. One lucky fan is selected to kick a 10 yard field goal at halftime. Each participant selected gets two movie tickets from Bridgeport Regal Cinemas and a $20 Joe’s burger’s gift card. If the participant successfully kicks the field goal, they are also awarded a $100 gift card from Bridgeport.
In addition to the prizes, video of all successful kicks is uploaded to the Bridgeport Village facebook page.
Bridgeport makes a financial donation to each school and provides prizes for the contest. “Athletics’
“The halftime kick promotion has been very popular”, said Chris Reid of the Wilson Trojan Touchdown Club, a parent support organization that seeks sponsorship for the school’s football program. “We are very thankful to be included in the sponsorship.”
About Bridgeport Village: Bridgeport Village is the Portland area’s premier shopping destination. Bridgeport consists of more than 70 fine shops and services, including 11 restaurants and an 18-screen Regal Cinema with I-Max auditorium. Shoppers are treated to premium services, such as valet parking and an onsite concierge. Bridgeport Village is conveniently located just off I-5 at exit 290 in Tualatin.