According to a report by the Pew Research Center from December 2011, the Internet is the primary source of information regarding local businesses and service providers for 47% of consumers nationwide. That's why Dusty Snyder, owner and operator of U B Cool Air LLC, made the decision to join the Prospect Genius SEO and lead generation program. Given the growing trend of people relying on Web sites and online directories to find information about local businesses, Snyder did not want to miss out on close to 50% of the Dallas-area homeowners who are searching for air conditioning and heating contractors. His collaboration with Prospect Genius should maximize U B Cool Air LLC's Internet presence, and it will ensure that residents who are looking for furnace repair, air duct work, or air conditioning service online have greater access to his company's information.
The SEO and lead generation program at Prospect Genius is designed to promote U B Cool Air LLC's presence on the Web by garnering higher rankings for the company on search engine results pages and online directories. The heating and air conditioning contractor's Web site will begin to appear more prominently on major search engines (e.g. Google, Yahoo!, and Bing) when users search for terms like "heat pump installation in Dallas" or "Wills Point air conditioner repair." When this happens, locals will have a better chance of directly accessing U B Cool Air LLC's services.
Matt Gallo, a senior Internet marketing specialist at Prospect Genius, explains the connection between search engine optimization and lead generation: "With SEO, the objective is improved visibility. Why? Because once more and more users in Dallas are able to find U B Cool Air on the search results, U B Cool Air is going to start receiving a lot more calls from prospective customers who want to learn more about their HVAC contractor services. And that's the goal of Prospect Genius: to make U B Cool Air more accessible to local homeowners."
U B Cool Air LLC is a heating and air conditioning contractor company located in Wills Point, Texas. Founded in 2009, the team of HVAC contractors at U B Cool Air LLC provides heat pumps, replacement furnaces, air conditioning services, and more to homeowners throughout the Dallas area.