“Starting a business in the belly of a recession is hard enough. We were faced with the worst market conditions I had ever seen in an industry that was overwhelmingly broken and a sickening topic for most to even speak of here in Bradenton Florida” Said Forbes. It proved to be the perfect time, as the divide grew between would be homebuyers and trustworthy information sources that were not outdated. “Consumers were tired of seeing the same old stale listings from local agents who never updated their websites and wouldn't answer the phone when it rang.” Many numbers proved to be disconnected as droves of agents threw in the towel when the housing market turned sour.
How One small Broker flourished-
Forbes Property Group structured its new business model to coincide with the habits of the consumer which showed that 88% of home buyers were searching out properties themselves online. Yet surprisingly, less than 12% of Agents had generated at least a quarter of their business from their own private websites! (source: NAR 2011 home buyers Profile (http://www.realtor.org/
“Our strategy also works amazingly for our clients who list their home for sale with us as we can place the property in the top results for buyers to find. How powerful is it to sit in front of a prospective seller live online and have them search for their community and see Forbes Property Group dominate the local results,” Said Forbes. Now, adding two more agents (http://www.forbespropertygroup.com/
Becoming a success-
Is there room in today’s real estate market for the small brokerage to turn big business? Forbes Property Group has proven that a truly driven firm can develop ideas and pool resources faster and better than ever before if they embrace technology and the tools available out there today. And the end result is a more enjoyable and pleasant experience than the industry standard for those served.