Although social media marketing have matured in many businesses, smaller companies seem to be struggling to either get their heads around it or just doesn't have enough time to consistently engage in the social conversation.
LOOKAL although a directory, like most others has given business owners the potential to have their LOOKAL page listing shared across multiple social
media sites on a regular basis.
They will utilise the likes of Twitter, Face book, Pinsterest, YouTube and various bookmarking sites to share business news, offer, photos, videos, vouchers and other information.
According to Francene Mullings the owner of LOOKAL, she explains that the benefits to business owners are two-fold as this will not just give businesses an instant advantage over their competitors but will also boost SEO efforts over the long term.
She says that she's determined to give small local businesses (http://www.lookal.co.uk) more for their advertising dollar and that “gone are the days when you just list a business on a directory and expect business to flood your way”. More needs to be done and this directory will have a social conversation on behalf of businesses all across London.
For less than a cup of coffee a day small local businesses can have a consistent social media presence-thanks to LOOKAL; the London local business directory.
Basic listing is free but businesses may upgrade should they wish to take advantage of additional marketing services.