All 120 AITO Agent members plan to organise an array of local fundraising events and activities from January to June 2013 in order to reach the target. Funds will also be raised through charity auctions at the annual AITO conferences, including the AITO Agents’ domestic conference in January 2013.
Kelly Railton, Head of Fundraising at Just a Drop, says: “Child mortality is extremely high in this area, with 20 child deaths reported every month due simply to dirty water. Women are also walking 6 km every day to collect water, often from muddy dugouts or polluted water sources, and the carrying of heavy loads has affected their health.
“AITO Agents’ fundraising campaign will dramatically improve this situation, allowing for the installation of a clean water source and the engagement of the community to ensure ongoing maintenance and the sustainability of the programme.”
Chairman of AITO Agents, Oliver Broad, says: “Our members and clients are increasingly environmentally aware so it’s a no-brainer for us to support an important cause like Just a Drop. Its work is life-changing - every 20 seconds a child dies from a water related illness, but Just a Drop is changing that by providing clean, safe water to some of the poorest communities in over 30 countries worldwide.”
For further information about Just a Drop visit: http://www.justadrop.org
AITO Specialist Travel Agents (http://www.aitoagents.com) represents 120 of the leading independent travel agencies in the UK – all fully independent, and all in the front line of the travel industry.
Ends – 8 November 2012
For more information on AITO Specialist Travel Agents, please call Stephanie Reed on 020 8891 4440 or email firstname.lastname@example.org.