In this month alone the sport of mixed martial arts opened up to nearly 80 million homes in North America through network television deals. This is indicative of the growing phenomenon which is the rise of interest in MMA across the board.
"Mixed martial arts has captured the imagination of millions of viewers through the power of free televised coverage, and will continue to gain ground on other sports such as hockey this year as NHL labour disputes persist", says Jatinder Dhoot, Managing Editor of The MMA Digest, a Canadian based organization.
However, the soaring popularity of the sport is not solely a North American trend - MMA is showing global appeal in nations such as India, China, the Philippines, and especially Brazil, which is expected to host 12 UFC events in 2013.
"There's a purity in the sport of mixed martial arts that strikes a chord in people from all walks of life, and seems to transcend political and cultural borders", notes Ashuthosh Jha, Publisher of The MMA Digest. "Whether it's a massive pay-per-view event in Las Vegas or an amateur card in a remote town overseas, fans still show the same passion and enthusiasm for the athletes competing inside the cage."
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Ashutosh Jha, Publisher, The MMA Digest
Phone: (647) 932-9989 Email: aj@TheMMADigest.com