With the release of this new pilot program, marketing professionals will be able to combat the numerous challenges that have restricted them from successfully implementing a true social media program from corporate down to the local agents and resellers who represent the brand. Some of these challenges include time commitment, training, the inability to produce relevant content, and company policies addressing compliance concerns.
To overcome these challenges, organizations are implementing a relatively new concept known as distributed social marketing. This process allows corporate marketers the ability to utilize specialized online social media automation software to manage social media channels, content, and posts. The software, which is built in to the Distribion distributed marketing platform, publishes pre-approved social media campaigns that consist of numerous, scheduled content posts with links to rich media and other supporting collateral. Once published, those under the brand umbrella can simply opt-in to a campaign and the specialized software posts the content to the selected social sites at the designated time intervals on their behalf, thus automating the entire social media process.
According to Tim Storer, CEO of Distribion, “Distributed social marketing offers endless benefits to the corporate and local marketer. A true distributed marketing platform (http://www.distribion.com/
In addition to the social media marketing automation process, Distribion takes the concept one step further by integrating other important components to the marketing process such as direct mail, microsites, mobile, and email that run simultaneously with the social media campaigns.
For more information, visit the Distribion blog at http://www.distributedmarketing.org.
Distribion (http://www.distribion.com) is a leading provider of web-based, on-demand, multi-channel distributed marketing automation software that allows marketing organizations to more efficiently manage the complex needs of distributed marketing through a single integrated platform. Distribion’s Distributed Marketing Platform (DMP) connects corporate and local marketers within large enterprises through a user-friendly interface that provides branded, pre-configured and approved collateral that can be customized and distributed over multiple channels including email, direct mail, microsites, and social media. Distribion was ranked #4 out of 4,000 area technology companies listed among the fastest growing technology companies in Dallas Fort Worth for 2012.