The genesis of the company was like the proverbial “perfect storm”. The founder of Mountain Organix is a former marketing executive named Steve Geibel. Mr. Geibel had diverse marketing experience in the medical, photo and construction industries and was no stranger to entrepreneurial ventures. “I am always thinking about potential ventures, and how I can marshal the resources at my disposal to fill needs in the marketplace”
Not satisfied with the chemical additives, preservatives and synthetic ingredients in common everyday body and bath products, Steve Geibel knew there had to be a better way. “I’m not a chemist, but I know through exhaustive research that many of the ingredients in seemingly innocuous products are known carcinogens. Individually, they have the potential to disrupt normal human cell growth, so there’s no telling what they can do in combination. It’s pretty scary when you think about it. That’s not a risk that I am willing to take, and consumer research indicates that I am not alone in that belief”.
The first product ever sold by Mountain Organix was an old fashioned bar soap called “Oatmeal Scrubby”. Today Mountain Organix features over 45 varieties of bar soaps, lotions, lip products, bath and spa products and a line of very popular 100% soy candles.
They have become popular through their cohesive branding efforts, fun and quirky advertising copy, and by trying to produce the best quality product they can. Geibel said “We use the highest quality food-grade oils available at any price, we know the source of every drop of the essential oils we use, we source many ingredients locally and we capture and distill rainwater for use in our products. This way we know that we are making something green, something healthy, and something great. And that’s all we want to do”.
They say that one can either look at a glass as half empty, or half full. When Steve Geibel was downsized from his corporate position, he chose to view it as the latter. Life handed him lemons and he returned with Lemongrass Soap. Out of the ashes of an unfortunate situation arose a business opportunity and an ability to give something back to the planet.