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Search Engine Optimization, or SEO, is all about getting to the top of Google or Bing’s free listings. Natural or organic listings on Google are incredibly powerful as lead generating tools for your website or blog. This informative book explains fifty tips, tricks, and secrets that can help propel any company to the top of search engine results. Starting with topics as basic as how to write an effective blog post, the book covers areas such as Google Analytics, webmaster tools, why Twitter matters for SEO, and even Google Easter Eggs. Anyone who is a small business owner, marketer, or needs to get a business or organization to the top of Google search will benefit from the ideas, tips, tricks, and secrets of Fifty SEO Ideas. The book helps with practical, immediate “todo” advice. Each idea is explained in quick detail: what it is, why it matters, steps to do to get it done, and even a grading rubric so a marketers can grade where they and their teams are today. To get physically fit, people go to a gym and do systematic exercises. To get SEO fit, this book gives marketers practical exercises that will bolster your company’s SEO fitness in just a few hours per week!
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Sample Ideas - all explained with TODO lists, grading charts, and lists of free Internet resources!
Newsjack - Identify trending topics and blog about them.
Free SEO Webinars - Attend a free SEO event.
Local Reviews - Ask for reviews on Google+ Local, Yelp, etc..
Webmaster Tools - Set up Webmaster tools in Google and Bing.
Google Analytics Learning - Watch informative Google videos on how to use Analytics.
Tweet URL's - Identify top Twitterers and get them to tweet your URL's.
Google SEO Guide - Download and read the official Google guide to SEO.
Learn from Google - Identify and use official Google learning SEO resources.
Blog Commenting - Identify blogs in your keyword communities and participate through comments.
Google Easter Eggs - Discover the humorous side of Google.
Local SEO - Cross-reference local listings and your website, consistently.
Authorship on Google - Set up a Google+ personal page and create authorship for your website or blog.
SERP Rank - Check your search engine results page (SERP) rank across target keywords.
YouTube SEO - Create a YouTube channel and SEO optimize your YouTube content.
Social Media Profiles - Create social media channels and backlink to your website.
Guest Blog - Identify bloggers in your keyword community and solicit guest blogging opportunities.
Home Page SEO - Use your home page as the premier SEO gateway to your website.
Link Sculpt - Link sculpt your home page and your entire website for keyword optimization.
Freshness First - Freshen your home page and site with blog posts, news releases, and new content.
Build an Email List - Leverage the power of email marketing by building a list.
Naming Conventions - Name your page URL's, directories, and graphics after your target keywords.
Keyword Discovery - Use free keyword tools to identify and prioritize your SEO keywords.
Local Citations - Claim your local listings and solicit local citations.
Google Analytics - Set up and utilize Google's free Google Analytics platform.
Link Metrics - Measure your PageRank via Google and surrogate metric services.
Build Links - "Ask for the ""easy"" links from ecosystem partners."
Link Bait - Brainstorm link bait opportunities like infographics or widgets.
Sitemaps - Create HTML and XML sitemaps to make your site search engine friendly.
Image Optimization - Optimize your use of images for effective SEO.
Landing Pages - Create effective landing pages that follow the CEA model.
Google Alerts - Set up Google email alerts to monitor your reputation and keywords.
Real World Promotion - Don't forget to promote your website via real world tactics.
Reverse Engineer Links - Use free tools to reverse engineer competitors' link strategies.
TITLE Tag Audit - Audit your TITLE tags for SEO keywords and optimize where necessary.
JM Internet Group, Media Relations