Pizza Patrón® to expand into New Mexico

PRLog (Press Release) - Nov. 7, 2012 - ALBUQUERQUE, NM  – Pizza Patrón has signed an exclusive development agreement with one of its franchisees, TWE Hospitality Group, to bring the premier Latin pizza brand to the state of New Mexico.  Eight stores are planned, and development will focus first on Albuquerque then turn to Las Cruces.

The franchisee opened Pizza Patrón’s 100th store in 2010 and also opened the chain’s most recent Dallas location on Forest Lane on October 15 as the legal entity DPP Partners.  

“Albuquerque is a natural growth market for our brand,” said Victor Vazquez, franchising manager of Pizza Patrón. “We are thrilled to be expanding into a new region with a proven multi-unit operator already in our franchise system. This strategic alliance is part of the company's plan to develop the entire state of New Mexico, an important Hispanic market in the Southwest region.”

Pizza Patrón is headquartered in Dallas with 106 locations in 7 states and more than 80 under development.  Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country.

About Pizza Patrón

Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer.  From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.”  In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S.  Today, Pizza Patrón is the nation’s premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

Website – www.pizzapatron.com

Facebook – http://www.facebook.com/pizzapatron

Twitter – http://www.twitter.com/pizzapatron

Photo:
http://www.prlog.org/12018246/1