Industry Intelligence Inc. Announces Proprietary Food And Beverage Industry Blog: Off The Menu

PRLog (Press Release) - Nov. 7, 2012 - Industry Intelligence Inc., a market intelligence and information management company serving the forest products, packaging, and food and beverage industries, generates a weekly blog called Off the Menu for their clients in the food and beverage industry.

Launched on July 25, 2012, posts are made weekly each Wednesday. Off the Menu is written to give food-and-beverage businesses—particularly quick-service restaurants (QSRs)—the consumer perspective on their products, deals and marketing efforts.

Some of the posts include: Taco Bell’s Cantina Menu: Trying to Out-Chipotle Chipotle; Free Refills, Absence of Diet Drinks Makes New York City’s Ban Little More Than a Band-Aid on an Epidemic; International Consumers View Major Fast-Food Brands as Their Own; and Mid-Calorie Soft Drinks: Who Exactly Is Their Market Audience?

“In addition to our aggregated news, data and analyses, our clients appreciate reading opinions and original content. Nevin provides a fresh voice for our food and beverage clients. He’s someone who is a food and beverage analyst and just so happens to be a fan of fast food. His knowledge and passion for this topic creates a compelling blog that our clients really look forward to,” said Rami Ghandour, CEO of Industry Intelligence.

In the past months, Off the Menu has proven popular on the company’s market intelligence services i2daily and i2dashboard as well as through sharing on social media. To know more about Industry Intelligence and its suite of intelligence solutions, please visit http://www.industryintel.com.

Nevin has been a professional journalist and analyst for more than 16 years and has been with Industry Intelligence since November 2007. Nevin stated, “Our food and beverage clients tell us that stories focusing on consumer trends are crucial to their business. So we thought, ‘Why not create a blog that gave insight on their business from a consumer's perspective?’ The purpose of Off The Menu is to give food and beverage businesses a point of view from the people they're selling to.”

About Industry Intelligence Inc.

Industry Intelligence Inc. (http://www.industryintel.com/) has provided market intelligence to more than 600 companies worldwide from independent startups to Fortune 500 companies since it began as Forestweb in 1999. Over the years, Industry Intelligence has grown to cover the forest products, packaging and food and beverage industries. Its coverage ranges from a high-level industry view to in-depth data. Clients use Industry Intelligence market intelligence to prepare for meetings, generate sales reports, produce competitive analysis and create other business documents. Industry Intelligence innovation comes from industry experts using patented technology to deliver the market intelligence that companies use to compete, make informed decisions and succeed.

If you'd like more information about Industry Intelligence, visit http://www.industryintel.com, or for a demonstration of the company’s service, call +1-310-553-0008 to speak with a client care specialist.