Launched on July 25, 2012, posts are made weekly each Wednesday. Off the Menu is written to give food-and-beverage businesses—particularly quick-service restaurants (QSRs)—the consumer perspective on their products, deals and marketing efforts.
Some of the posts include: Taco Bell’s Cantina Menu: Trying to Out-Chipotle Chipotle; Free Refills, Absence of Diet Drinks Makes New York City’s Ban Little More Than a Band-Aid on an Epidemic; International Consumers View Major Fast-Food Brands as Their Own; and Mid-Calorie Soft Drinks: Who Exactly Is Their Market Audience?
“In addition to our aggregated news, data and analyses, our clients appreciate reading opinions and original content. Nevin provides a fresh voice for our food and beverage clients. He’s someone who is a food and beverage analyst and just so happens to be a fan of fast food. His knowledge and passion for this topic creates a compelling blog that our clients really look forward to,” said Rami Ghandour, CEO of Industry Intelligence.
In the past months, Off the Menu has proven popular on the company’s market intelligence services i2daily and i2dashboard as well as through sharing on social media. To know more about Industry Intelligence and its suite of intelligence solutions, please visit http://www.industryintel.com.
Nevin has been a professional journalist and analyst for more than 16 years and has been with Industry Intelligence since November 2007. Nevin stated, “Our food and beverage clients tell us that stories focusing on consumer trends are crucial to their business. So we thought, ‘Why not create a blog that gave insight on their business from a consumer's perspective?’
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