12 Editions later, growing from a 160 page compilation of promoter's notes to a 374 page concert promotions Bible, the website has been completely rebuilt with more detailed information on promoting concerts and music festivals. Now four different books are available, not sold in stores.
Selling thousands of manuals to promoters in 20 countries, Davidson is pleased with the new design. "We were constantly adding more information to stay current in the industry, but the look was getting stale." Davidson said.
The top ranking site has helped many promoters with questions and information hard-to-find in an industry notorious for tight-mouthed promoters unwilling to help others.
"We talk a lot about ethics and the lack of it in the industry. Whether new or veteran, it's as though 90% of promoters act in fear. The books explain how to spot bad operators and what to look out for. It's not enough to just list the technical aspects of promoting and producing events, its important to lead in revealing best practices." Davidson said.
"Event promotion and production technology has progressed dramatically from the old days, but the industry still draws dishonest people who don't seem to understand the correlation between prosperity and integrity." Hal continued.
Hal Davidson consults on many events each year, just returning from Australia for months of advance planning on a major outdoor music festival slated for November 2013. "Book sales are good down under. Their methods and systems are more sophisticated than ours, teaching music festival production in most colleges there. The work ethic is also better there and of course the quality of life is superior. But we're the most free people on earth and that relates to lesser regulations on producing festivals. It's interesting seeing how concerts and festivals are produced differently in various countries. My books are international in flavor. No matter where you promote, concert and festivals are still put together the same basic way, same components."
He just completed work on the Teen Music Tour, promoted by EIGC in Houston. Their first show is in Chicago the end of November, working on contracts, venue and marketing advice on their new tour.
Hal concluded, "Big projects are ahead for 2013, so its good to take the last 2 months to revamp the site with a new book CONCERT PROMOTIONS CONTRACTS, PLANS & PROPOSALS full of documents promoters have been requesting for years."
See the new site at www.concert-