PRLog - Nov. 6, 2012 - KENT, Wash. – Diamondback, one of the most well-known and respected brands in the bike industry, this week named Verde PR & Consulting as its agency of record for North American public-relations and social media support. The new partnership will focus on providing strategic communications support tailored to the performance-
Diamondback is a brand that today offers performance through all categories and performance tiers of cycling, building on its evolution from a brand with deep roots in the BMX and mountain bike scenes. Verde will work to create broader reach, visibility and engagement around the authenticity of the Diamondback brand, bridging its legendary past to the leading bike company it is today. Efforts will also focus on Diamondback’
“Diamondback is looking to continue to drive and evolve its leading market position. After seven consecutive years of double-digit growth, and firmly establishing Diamondback as a leading specialty brand, we’re looking to drive our performance segments to the next level,” said Phil Howe, Vice President of Sales for Diamondback. “Diamondback is completely committed to establishing a leading performance position in pavement, maintaining and evolve our well-established mountain lines, and enhancing our baseline of great performance and value in every bicycle.”
Employing both traditional, digital and content-driven brand communication strategies, Verde PR will work closely with Marketing Manager Jon Kennedy and Diamondback’
“As we continue to grow and evolve, Diamondback has defined itself as a brand that
empowers riders to perform at every level.” said Jon Kennedy, Diamondback’
manager. “Whether they are partaking in the local Gran Fondo, commuting, riding the mountain all day, or racing at the very top of their game, we’re a brand that has invested heavily in the rider who wants performance in whatever their situation. That’s what makes us unique.”
In its three-plus decades, Diamondback Bicycles has established an authentic reputation for innovation, translating to broad consumer brand recognition. Today, it is one of the most versatile, innovative, and successful companies in the cycling industry, with a broad representation of products in road, mountain, performance hybrid and BMX.
“Like many avid cyclists, Diamondback is a very familiar brand to me because of its roots in the 1970s and 80s BMX scene, and the successful mountain bike program it built out of that reputation,”
Verde PR was founded in the active lifestyle, outdoors, travel, and sustainable-
Born in Camarillo, Calif., in 1978 and today based in Kent, Wash., Diamondback designs and builds performance bicycles for every rider at every level. From its roots in the BMX world to new innovations in road, hybrid and full-suspension mountain technologies, Diamondback continues a legacy of building the finest bikes for today’s most aggressive riders. It takes generations to build a legacy of quality. We are performance driven, to perform at every level. For more about Diamondback Bicycles, visit www.diamondback.com/
About Verde PR & Consulting
With offices in Jackson, Wyo., Durango and Boulder, Colo., Verde PR & Consulting is a full-service traditional and digital public relations, brand communications, marketing, branding and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, bike, and snowsports industries, the consumer electronics and pet markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde PR, visit: http://www.verdepr.com.