PRLog (Press Release) - Nov. 6, 2012 - YourWebGurus, LLC, a NJ based PPC Management Firm, recently announced the a key partnership with a leading call analytics and tracking provider, Callrail.
"We're thrilled that YourWebGurus has selected CallRail as their call tracking partner, and we look forward to helping them demonstrate outstanding results to ther clients.", stated Andy Powell, CEO of Callrail.
Callrail provides exceptional call analytics information to advertisers and agencies with regards to the sources of their website traffic, narrowing into specifics of how many calls pay per click and other campaigns generate on a daily basis, and from which keywords.
YourWebGurus founder stated, "Advertisers often underestimate the importance of knowing which keywords not only generate clicks, but of those, which keywords generate leads and sales, and which do not. By arming ourselves with this type of data, we can ensure the highest levels of ROI for our clients by focusing and refocusing campaigns on top performing keywords while removing any waste."
A limited number of PPC Management firms are currently working with call tracking providers to provide this additional data to their clients.