Designed for specialist AV and Home Cinema system providers, whether for residence, in caravans or onboard yachts, the format shifting company is also recruiting general retailers and developers of smart devices, PCs and media players. Their groundbreaking BestDef™ format shifting service allows consumers to get their DVDs, Blu-ray and 3D discs playing on all their screens in digital form.
Also in the background is an independent home serving agent plan across the UK for what they call a truly individual media service!
Ricki Smith and Chris Rayner founded DigiRAW Ltd a UK company when their own search for a DVD ripping service hit a brick wall. Both with young families and multiple iPads, iPhones and Apple TVs, they wanted to get their large DVD and Blu-ray collections backed-up and playing on all their screens, saying how they really disliked having to pay again to download titles they already owned, especially the kids favourite shows.
Chris Rayner, Co-Founder said "We're in an amazing digital era and encouraged to buy all the latest gadgets, so it's not surprising that demand to protect, future-proof and play our home media collections on all our "today and tomorrow" devices is high. Take my collection for example, I have spent over £10,000 building my personal library since the DVD first came out in the late 90's, so the thought of boxing them up and never playing them again as the DVD player continues to decline is not an option!"
The founders went on to say that they also discovered the hard way that downloads they had purchased came with specific smart device lock in codes (DRMs). They explained for some people that is fine, but for the majority the idea of being locked into one smart device brand forever is unattractive!
Ricki Smith, Co-Founder and the firms technical specialist said "We invested heavily for 6 months perfecting our universal device solution before launching, to ensure our Mp4 digital files (as with others) perform to BestDef™ audioVisual quality for 4" smartphone screens, right up to the largest smart TVs and home cinema products.
Ricki went onto say that whilst DIY ripping software is readily available, it's either complicated to use, costly, takes hours to complete each disc, requires your full attention and more often than not the playback quality is inferior. One click-to-rip software also has it's challenges because the files are either too large or too small with overzealous compression resulting with poor quality viewing. Our customers demand the best and preference for a one file fits all result is desired.
Furthermore, to complete our customer experience, we embed metadata such as artwork covers, descriptions, genre and casting information to make viewing selection easier and more enjoyable. For the DIY enthusiast, that's a whole new ball game to adopt and unless you embed this information within the file, should you change PC or endure hardware failure, you'll have to do it all over again! For ratings and parental viewing control, that only works with file embedded metadata, which for many families is an important criterian! DIY metadata tagging requires more software, more cost and more time".
Ricki added that their up-scale technology ensures a standard DVD performs to amazing quality, whilst Blu-ray for HD viewing is also like for like".
Ricki said... "Our compression process means faster transfer speeds from PC to mobile smart device, easy streaming when using wireless media players such as Apple TVs, and less storage crunching so more material can be saved on your devices locally, all without any noticeable loss in audioVisual quality".
Both founders share immense enthusiasm and insist the business will eventually become a £1billion retail success employing only go getting people with a passion for all things media.
Asking them how they intend to get there, they shied away from sharing any details on the significant investors they are in talks with!
Watch this space as they say!