PlattForm to offer exclusive workshop before AMA Symposium

Nov. 6, 2012 - PRLog -- PlattForm Higher Education, a full-service enrollment-solutions provider for the postsecondary education industry, is offering a complimentary workshop before the American Marketing Association (AMA) 2012 Symposium for the Marketing of Higher Education.

PlattForm’s workshop, Mastering Marketing, will be held from 1-3 p.m. on Sunday, Nov. 11, at the Harrah’s New Orleans Casino and Hotel. Attendees will break into small groups in which they will tackle all aspects of developing, implementing and measuring performance of a strategic, integrated marketing plan.

“Building a successful marketing plan requires a strategic, big picture approach,” said Aaron Edwards, PlattForm’s Executive Director of Business Development. “And it doesn’t end after implementation – you also have to monitor and measure the results of your strategy in order to maximize your performance. Our hands-on workshop allows attendees to work through each phase of the process so they may effectively apply these insights to their institution’s marketing plan.”

Valuable takeaways of the workshop include:

·         Pros and cons of each marketing tactic used in education marketing

·         How to match media to performance metrics and why this is important

·         Strategies for monitoring performance

For more details about Mastering Marketing, including the workshop schedule, visit PlattForm’s website, http://mmw.plattformhighereducation.com/.

For more information, please contact Melissa Cowan, Communications Specialist, at melissa.cowan@plattformad.com or 913.254.6939.

About PlattForm

PlattForm Higher Education is the largest full-service agency specializing in enrollment marketing for higher education. For more than 20 years, we have brought innovation, specialized expertise, and exceptional service to colleges and universities throughout the U.S. and Canada. We offer a range of services in traditional and interactive marketing. Our services include creative, direct response, media, mobile marketing, pay-per-click advertising, search engine optimization, and website design and development.