TrafficCaptain is the performance campaign expert for website and Internet portal providers promoting mobile, browser, casual and online games. The Performance Network aggregates offers of game developers such as Bigpoint, Travian, Ubisoft and InnoGames. TrafficCaptain is already well-positioned in Germany, Western Europe and the United States. By extending its services to the Czech Republic, Slovakia, and first and foremost, Poland, TrafficCaptain is set to tap into the high-growth markets of Central and Eastern Europe.
Poland in particular is evolving into an increasingly attractive location for the international games industry. Recent analysis carried out by the Newzoo market research institute shows that Poland is home to twelve million gamers, of whom 81 percent regularly play browser games and 16 percent would be willing to spend money on free-to-play MMO games.
The move is backed by the interests of both advertisers and game developers seeking to promote their games in this emerging market. TrafficCaptain aims to generate premium traffic for all partners and to acquire new users for game developers using the network as an advertising channel.