Antonio Tomarchio,CEO of Beintoo as The Guest Speaker at AdTech Conference: Mobile Advertising

Nov. 5, 2012 - PRLog -- New York, November 5, 2012 - Antonio Tomarchio - the technological visionary, founder, President and CEO of Beintoo - Milan based innovative company behind the leading loyalty rewards and monetization platform, will be the guest speaker at Ad-Tech conference in New York, giving a speech about  Mobile Advertising, emphasizing the modern techniques about how to turn passive audiences into the most loyal customers.

Beintoo will be participating at Ad:Tech for the second time this year.  Ad:tech is an interactive advertising and technology conference and exhibition which is held each year in different parts of the world, bringing the brands, agencies, innovative startups and Vcs together and allowing the marketing communities  to explore the technologies that are transforming their business through influential keynote speakers, topic driven panels and workshops.
Along with the dramatic adoption of smart phones in the market, consumers’ engagement with and time spent using their phones has skyrocketed.  In addition, the app market is expanding and making it very crowded which creates a perfect environment for retailers to leverage mobile audience's time and engagement and turn them into the most loyal customers.  Capturing consumers’ attentions in this crowded market is quite challenging nowadays, however, what is even more difficult is attaining their loyalty and retaining existing customers.  Antonio Tomarchio’s speech “Beyond Mobile Advertising - Turning Passive Audiences Into Your Most Loyal Customers” will emphasize how a well defined loyalty program can reach out to consumers like never before, bringing the mobile audience to the retailers’ products and transform them into long lasting loyal customers.


Beintoo’s panel about “The Rising of G-Economy–When Gaming Meets the Real World.”, earlier this year on April on Ad:tech in San Francisco - led by Gabe Zichermann, Antonio Tomarchio, Leo Giel, Dean Otto, led to a highly engaged interaction and noise on advertising world.  Tomarchio is expecting a bigger success this year, for the company has rapidly grown, reaching to 250M users all around the world, and gained more awareness in high tech world.

The event will take place on Wednesday, November 7, 2012, from 11:15 – 11:45 am in Theater 2 on the Expo Hall Floor at the Javits Center.
Floor plan, booth number 1638.

About Beintoo

Headquartered in Milan, New York and Palo Alto and with 250 million users all around the world, Beintoo is a true loyalty program with a full set of gamification tools - badges, missions, leaderboards, contests, etc., for mobile and web applications, games, and national brick-and-mortar or online retailers.  Beintoo gives value to users’ engagement by distributing currency - Bedollars, which can be used for premium offers and real world benefits.  Bedollars are meritocratic, global, and can be redeemed in the Bestore or in the online stores of Beintoo’s retail partners for thousands of appealing offers. In addition to this, Beintoo rewards its users for their engagement and achievements by letting them convert their Bedollars into real cash once they shop on our partner retailers’ websites.
Via Beintoo’s reward engine, mobile developers can attain deeper user engagement and monetize inside and outside their apps, as they get paid for every Bedollar redeemed by a user.  Advertisers and retailers on the other hand,  benefit from the most innovative way of engaging with their customers through our customized and defined loyalty programs, maximizing the efficiency of their ad campaigns to reach conversion rates that are high above average.  
Due to its global presence, Beintoo is building a worldwide network of online and offline retailer partners and developers that will accept Bedollars and virtual credits as a method of payment. Our goal is to attain an innovative economy where users can earn real value and real benefits from virtual everyday fun, thus change the perception of shopping.