HUNT’s Click to App technology decides dynamically to open the app, or to send the user to the AppStore or mobile web page if the app is not installed in the device.
With this new technology no clicks are lost and advertisers can generate not only new downloads but also app awareness making old installs to reopen their apps, something that advertisers were looking for and wasn’t possible until now.
This same technology is useful to direct the user to a certain section or offer in m-commerce of the app, and if the user do not have the app installed, send him to the same section in the mobile web of the advertiser.
“This new technology is a great tool for App Developers and Agencies who now can not only generate downloads for their apps, but also traffic to their apps, all in one single campaign”, said Alejandro Sas, Founder and Co-CEO of HUNT Mobile Ads.
HUNT’s Click to App is available in HUNT Mobile Ads network and can also be used in third party networks.